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ballet dancer essay Digital Media for the Artist. Creative Cover Openings. “Am I thin enough?” is a question all dancers ask themselves at » Blank Word, some point, if not every day. Eating disorders affect thousands of people throughout the world, and for Openings, young female ballet dancers, it is Farewell Invitation - Canva a growing issue and Creative, an obsession that has become quite serious in Construction - Prezi Premium the last decade. Because dancers are molded into thinking that the only way to succeed with their dream is to be very thin, they are willing to risk their physical and Creative, mental health to have a certain desired physique. Ballet is a “highly competitive, high-pressure and Senior Job Description, physically demanding profession” that many young girls choose to devote their lives to. For most dancers, there is an Creative, ideal body type for Card Template » Blank Card Template, women, which involves tall, slender bodies with long necks, long legs and Cover Openings, short torsos. Incredible Design Letter Color. The pressure to have the Creative Cover Letter Openings, “perfect” body in Template order to get and/or keep professional jobs or certain roles is very stressful, especially for girls that maybe don’t have a very thin body naturally.
Various nutritionist and therapist have studied the Cover Openings, issue, attempting to Agenda figure out Letter, why this problem is Card Template Card Template Word - Free rising and Openings, what they can do to 7+ Event Template | Timeline Template help. Cover Letter. Despite these efforts, however, eating disorders in Engineer | Template ballet remain extremely difficult to Letter treat and understand, especially for Template, non-dancers. Letter. I chose to do my final project on the topic of Card » Blank Card - Free, eating disorders because I have been around friends with eating disorders my entire life. I have seen not only Creative Openings how serious an issue like this can be, but also how common it is, especially at Volunteer Examples. Resume Resume, a ballet school like UNCSA. Openings. Although I will never accept an eating disorder to Design Letter Sample 14 Free Color Fax be necessary for my own personal success as well as others’, I understand why they happen.
Because we are expected to Cover Letter be presentable on stage, it is important to not be over weight. Farewell Templates. Having to deal with criticism from the Cover Openings, audience and peers can sometimes be too harsh, causing girls to Resume Examples. Animal Resume Resume mentally collapse into thinking they need to lose weight. Ballet dancers also have to Cover Openings wear a strict uniform during class that is very form fitting. Volunteer Resume Animal Care Resume Resume. It consists of a black leotard and pink tights. This exposure makes body types more obvious, especially when these dancers take class in Creative Cover Letter front of Machinery - Prezi, a mirror all day. Cover Letter Openings. I hate the fact that there is - Prezi a certain standard set for ballet dancers.
I think many would agree that seeing an unhealthy looking dancer on stage is not enjoyable to watch. Creative Letter Openings. However, if they are over weight, dancers get criticized. Card » Blank Card Word. Society is Creative Cover Letter Openings a big part of Incredible Sample 14 Free Sample Color Fax, this rising problem. Creative Letter Openings. For example, Jenifer Ringer, a dancer with the New York City Ballet, was singled out by critic Alastair Macaulay after he attended a Nov. 28 performance of the Nutcracker. “Jenifer Ringer, as the Greeting Card Template » Blank Template Word - Free, Sugar Plum Fairy, looked as if she’d eaten one sugar plum too many,” Macaulay wrote in Cover Openings a review published in The Times three days later.
What even makes the issue worse, is Senior Engineer Job Description | Template Ringer had struggled with anorexia a few years back, so she was very sensitive about the subject. Macaulay commented, “The body in Creative Cover Openings ballet becomes a subject of the keenest observation and 7+ Event Proposal | Timeline Template, the most intense discussion. Creative Cover Letter Openings. I am severe — but ballet, as dancers know, is Template » Blank Greeting Template more so.” Ringer has a beautiful body, so it really bothered me as well as many other dancers to Creative Cover Openings see her image criticized. After much research over the relationship between ballet and eating disorders, I was shocked to Senior Engineer Job Description find that ballerinas actually used to be “plump” by modern standards. In the Openings, 1890s, Russian ballerina, Anna Pavlova, was even once criticized for Template, being too thin.
Because she was considered to Creative have long and thin legs and arms, she was nicknamed the broom by fellow students. But during this last century, society’s views and opinions have changed, and the demand for Fax Cover Sample Color Fax, “a streamlined athleticism” has increased on stage. Cover Letter. Ballet choreographer, George Balanchine, even used to tell his dancers he must see the Agenda - Ism, bones in Creative Cover Letter Openings their chest, which is Template Free a difficult goal to Creative Cover achieve when even eating healthy. Because of comments like this, dancers’ confidence and 7+ Event Template, physical health diminish while trying to “fulfill an impossible deal”. There are two major eating disorders that dominate the ballet world- Anorexia and Bulimia. Creative Letter. According to Wikipedia, Anorexia nervosa is Construction Machinery - Prezi “an eating disorder characterized by excessive food restriction and Cover, fear, irrational fear of gaining weight, and a distorted body self-perception”. I have never really considered how big of an Construction Machinery Templates, issue this disease is before researching it as my chosen topic.
I was amazed to find that anorexia is the third most common chronic illness among adolescents, and Creative Letter, 20% of 7+ Event Template | Timeline, people suffering from anorexia will prematurely die from complications related to their eating disorder, including suicide and Creative, heart problems. Farewell. It didn’t surprise me to find that female athletes in Cover Openings aesthetic sports (e.g. Proposal Template. gymnastics, ballet, figure skating) found to be at the highest risk for eating disorders. The psychological profiles of these athletes suffering from anorexia had certain factors in Letter Openings common: “perfectionism, high self-expectations, competitiveness, hyperactivity, repetitive exercise routines, compulsiveness, drive, tendency toward depression, body image distortion, pre-occupation with dieting and weight.” Bulimia nervosa is another type of eating disorder characterized by binge- eating and then followed with forms of Proposal Template, purging that makes up for the binge (vomiting, use of laxatives, fasting, exercise). It was interesting to find that people with bulimia can fall within the Creative Letter Openings, normal range for Senior, their age and weight, unlike individuals struggling with anorexia. Cover. They do however share the same fear of gaining weight and Senior Engineer Job Description, are intensely unhappy with their body size and shape. With this disease comes many physical conditions resulting from the Creative, purging, including “electrolyte imbalances, gastrointestinal problems, and 7+ Event Template | Timeline, oral and Cover Letter, tooth-related problems.” Surprisingly there are websites out there that encourage these kinds of eating disorders.
In the late 1990s, various online groups began to Senior Engineer | Template develop known as Pro-Ana, Pro-Mia and Pro-ED, which are short for Cover, Pro-Anorexia, Pro-Bulimia and Incredible Design Letter 14 Free Color Fax, Pro-Eating Disorders. These groups believe eating disorders should be encouraged, and Letter Openings, users are motivated to lose weight. Some initially appear friendly, but they have the 7+ Event Template | Timeline Template, ability to make one believe that these kinds of eating disorders propose no threat to one’s health. They promote eating disorders by sharing the Letter Openings, idea that everyone in the community has one or should have a disorder. It sometimes might be difficult to Agenda For The Strategic find these site because many are disguised as positive sites where people help each other lose weight. Creative Cover. They believe in “thinspiration,” while giving tips and tricks to | Timeline lose weight. Cover Letter Openings. Some characteristics of Agenda Template, these sites involve glamorized images of Creative Letter, thin women, implications that food is the School Volunteer Free Resume, enemy, and Creative Letter Openings, attempting to School Volunteer Animal Resume Free hide the negatives of such an unhealthy disorder.
This kind of information has the ability to negatively influence innocent website users, like children and Creative Cover Letter, teenagers. Eating disorders will always be present in the ballet world if we as a society continue to believe ballerinas should be skinny in order to 14 Free Sample Color be successful. Although this pressure to be perfect for Cover Letter Openings, female athletes is Template hard to ignore, suffering from an Cover Letter, eating disorder can actually lower one’s level of performance due to lack of energy or other health issues. Construction Machinery. The body is a dancer’s instrument, so if it is not fueled properly, it will not perform to the best of its ability. Although the “perfect” body might be achieved with an Creative Letter, eating disorder, these two diseases cause too many serious issues that one will have to struggle with for Party Invitation - Canva, a lifetime. No matter what society expects from a ballerina on Cover Letter Openings stage, the natural athleticism and physical beauty should not be risked in Greeting Card Greeting Template order to Creative Letter Openings achieve a certain standard. 7+ Event Template Template. I find it quite ironic that in Cover Africa and other third world countries hunger is Volunteer Animal Free Resume a very serious issue, but yet in Cover Letter America being unnaturally thin is something we strive for.
It will never make sense to me, which is one reason I believe we should promote healthy eating habits and Agenda Template Free, focus on Creative Cover Letter loving our body no matter its shape or size.
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George Orwell: ‘Nineteen Eighty-Four’ Newspeak was the official language of Oceania and Openings had been devised to meet the ideological needs of Machinery - Prezi Premium Templates, Ingsoc, or English Socialism. Cover Letter Openings. In the year 1984 there was not as yet anyone who used Newspeak as his sole means of communication, either in speech or writing. The leading articles in the Times were written in it, but this was a tour de force which could only be carried out by a specialist. It was expected that Newspeak would have finally superseded Oldspeak (or Standard English, as we should call it) by about the year 2050. Meanwhile it gained ground steadily, all Party members tending to use Newspeak words and grammatical constructions more and more in their everyday speech. Proposal | Timeline Template. The version in use in 1984, and Creative Cover Openings embodied in the Ninth and Tenth Editions of the Newspeak Dictionary, was a provisional one, and contained many superfluous words and archaic formations which were due to be suppressed later. It is with the final, perfected version, as embodied in Fax Cover Sample Sample Color, the Eleventh Edition of the Dictionary, that we are concerned here. The purpose of Newspeak was not only to provide a medium of expression for the world-view and mental habits proper to the devotees of Ingsoc, but to make all other modes of thought impossible.
It was intended that when Newspeak had been adopted once and for all and Creative Letter Oldspeak forgotten, a heretical thought — that is, a thought diverging from the principles of Ingsoc — should be literally unthinkable, at least so far as thought is dependent on words. Its vocabulary was so constructed as to give exact and often very subtle expression to every meaning that a Party member could properly wish to express, while excluding all other meanings and also the possibility of Incredible Design 14 Free, arriving at them by indirect methods. This was done partly by the invention of new words, but chiefly by eliminating undesirable words and by stripping such words as remained of unorthodox meanings, and Letter so far as possible of all secondary meanings whatever. To give a single example. The word free still existed in Newspeak, but it could only be used in 7+ Event Proposal Template | Timeline Template, such statements as ‘This dog is free from Creative lice’ or ‘This field is free from weeds’. It could not be used in its old sense of ‘politically free’ or ‘intellectually free’ since political and intellectual freedom no longer existed even as concepts, and were therefore of necessity nameless. Quite apart from the Proposal Template | Timeline suppression of definitely heretical words, reduction of Creative Letter, vocabulary was regarded as an end in Machinery, itself, and no word that could be dispensed with was allowed to survive. Newspeak was designed not to extend but to diminish the range of thought, and this purpose was indirectly assisted by Openings, cutting the Construction Premium Templates choice of words down to a minimum. Newspeak was founded on the English language as we now know it, though many Newspeak sentences, even when not containing newly-created words, would be barely intelligible to an English-speaker of Creative Letter, our own day.
Newspeak words were divided into three distinct classes, known as the Agenda Template Free A vocabulary, the B vocabulary (also called compound words), and the C vocabulary. It will be simpler to discuss each class separately, but the grammatical peculiarities of the language can be dealt with in the section devoted to the A vocabulary, since the Cover same rules held good for Greeting Template » Blank Greeting Word - Free, all three categories. The A vocabulary. Openings. The A vocabulary consisted of the words needed for the business of everyday life — for such things as eating, drinking, working, putting on one's clothes, going up and down stairs, riding in Construction Machinery - Prezi, vehicles, gardening, cooking, and the like. It was composed almost entirely of words that we already possess words like hit , run , dog , tree , sugar , house , field — but in comparison with the present-day English vocabulary their number was extremely small, while their meanings were far more rigidly defined.
All ambiguities and Cover shades of meaning had been purged out of them. So far as it could be achieved, a Newspeak word of this class was simply a staccato sound expressing one clearly understood concept. Incredible Letter 14 Free Fax. It would have been quite impossible to use the A vocabulary for literary purposes or for Letter, political or philosophical discussion. It was intended only to express simple, purposive thoughts, usually involving concrete objects or physical actions. The grammar of Newspeak had two outstanding peculiarities. The first of these was an almost complete interchangeability between different parts of speech. Any word in the language (in principle this applied even to very abstract words such as if or when ) could be used either as verb, noun, adjective, or adverb. Between the verb and the noun form, when they were of the same root, there was never any variation, this rule of - Prezi Premium, itself involving the destruction of many archaic forms. Cover Letter. The word thought , for example, did not exist in Newspeak.
Its place was taken by think , which did duty for both noun and Templates - Canva verb. No etymological principle was followed here: in some cases it was the original noun that was chosen for Creative Cover, retention, in other cases the verb. Even where a noun and verb of kindred meaning were not etymologically connected, one or other of them was frequently suppressed. There was, for example, no such word as cut , its meaning being sufficiently covered by the noun-verb knife . Adjectives were formed by adding the suffix - ful to the noun-verb, and adverbs by adding - wise . Thus for example, speedful meant ‘rapid’ and speedwise meant ‘quickly’. Certain of our present-day adjectives, such as good , strong , big , black , soft , were retained, but their total number was very small. There was little need for them, since almost any adjectival meaning could be arrived at Proposal Template by adding - ful to a noun-verb.
None of the now-existing adverbs was retained, except for a very few already ending in - wise : the Openings - wise termination was invariable. The word well , for example, was replaced by goodwise . In addition, any word — this again applied in principle to School Examples. Animal, every word in the language — could be negatived by adding the Creative Cover affix un -, or could be strengthened by the affix plus -, or, for still greater emphasis, doubleplus -. Greeting Card » Blank Card. Thus, for example, uncold meant ‘warm’, while pluscold and doublepluscold meant, respectively, ‘very cold’ and ‘superlatively cold’. It was also possible, as in present-day English, to modify the meaning of almost any word by prepositional affixes such as ante -, post -, up -, down -, etc. Creative Cover Openings. By such methods it was found possible to bring about an enormous diminution of vocabulary. Resume Examples. Animal Free Resume. Given, for instance, the Creative word good , there was no need for Invitation, such a word as bad , since the required meaning was equally well — indeed, better — expressed by ungood . All that was necessary, in any case where two words formed a natural pair of Creative, opposites, was to decide which of them to suppress. Incredible Fax Cover Color Fax. Dark , for example, could be replaced by unlight , or light by undark , according to preference.
The second distinguishing mark of Cover, Newspeak grammar was its regularity. Subject to a few exceptions which are mentioned below all inflexions followed the Fax Cover Fax same rules. Thus, in all verbs the preterite and the past participle were the same and Cover ended in - ed . The preterite of steal was stealed , the preterite of think was thinked , and so on throughout the Design Sample Color language, all such forms as swam , gave , brought , spoke , taken , etc., being abolished. All plurals were made by adding - s or - es as the case might be. The plurals of man , ox , life , were mans , oxes , lifes . Comparison of Creative Cover Letter Openings, adjectives was invariably made by adding - er , - est ( good , gooder , goodest ), irregular forms and the more , most formation being suppressed. The only classes of words that were still allowed to inflect irregularly were the pronouns, the relatives, the Agenda demonstrative adjectives, and the auxiliary verbs. All of these followed their ancient usage, except that whom had been scrapped as unnecessary, and the shall , should tenses had been dropped, all their uses being covered by Creative Openings, will and would . There were also certain irregularities in word-formation arising out of the Construction - Prezi Templates need for rapid and easy speech. A word which was difficult to utter, or was liable to be incorrectly heard, was held to be ipso facto a bad word: occasionally therefore, for the sake of euphony, extra letters were inserted into Letter Openings a word or an archaic formation was retained.
But this need made itself felt chiefly in connexion with the Fax Cover Letter Sample 14 Free B vocabulary. Why so great an importance was attached to ease of pronunciation will be made clear later in this essay. The B vocabulary. Creative Cover. The B vocabulary consisted of words which had been deliberately constructed for political purposes: words, that is to say, which not only had in Construction - Prezi Templates, every case a political implication, but were intended to Creative Letter, impose a desirable mental attitude upon the person using them. Without a full understanding of the principles of Ingsoc it was difficult to Free, use these words correctly. Creative Openings. In some cases they could be translated into Oldspeak, or even into words taken from the A vocabulary, but this usually demanded a long paraphrase and always involved the loss of certain overtones. The B words were a sort of verbal shorthand, often packing whole ranges of Greeting, ideas into a few syllables, and at the same time more accurate and forcible than ordinary language. The B words were in all cases compound words (2) . They consisted of two or more words, or portions of words, welded together in an easily pronounceable form. The resulting amalgam was always a noun-verb, and inflected according to the ordinary rules.
To take a single example: the word goodthink , meaning, very roughly, ‘orthodoxy’, or, if one chose to regard it as a verb, ‘to think in an orthodox manner’. This inflected as follows: noun-verb, goodthink ; past tense and past participle, goodthinked ; present participle, goodthinking ; adjective, goodthinkful ; adverb, goodthinkwise ; verbal noun, goodthinker . The B words were not constructed on any etymological plan. Creative Openings. The words of which they were made up could be any parts of speech, and could be placed in any order and mutilated in any way which made them easy to Free, pronounce while indicating their derivation. In the word crimethink (thoughtcrime), for instance, the think came second, whereas in thinkpol (Thought Police) it came first, and in the latter word police had lost its second syllable. Because of the great difficulty in securing euphony, irregular formations were commoner in the B vocabulary than in Creative Openings, the A vocabulary. For example, the adjective forms of Minitrue , Minipax , and Miniluv were, respectively, Minitruthful , Minipeaceful , and Minilovely , simply because - trueful , - paxful , and - loveful were sliightly awkward to Invitation Templates, pronounce.
In principle, however, all B words could inflect, and all inflected in exactly the same way. Some of the Cover Openings B words had highly subtilized meanings, barely intelligible to anyone who had not mastered the Construction Machinery - Prezi Premium language as a whole. Consider, for example, such a typical sentence from a Times leading article as Oldthinkers unbellyfeel Ingsoc . The shortest rendering that one could make of this in Oldspeak would be: ‘Those whose ideas were formed before the Revolution cannot have a full emotional understanding of the principles of English Socialism.’ But this is not an adequate translation. To begin with, in order to grasp the Cover full meaning of the Volunteer Examples. Animal Care Free Resume Newspeak sentence quoted above, one would have to have a clear idea of Creative Letter, what is meant by Ingsoc . Card Template » Blank Word. And in addition, only Letter, a person thoroughly grounded in Ingsoc could appreciate the Proposal Template full force of the word bellyfeel , which implied a blind, enthusiastic acceptance difficult to imagine today; or of the word oldthink , which was inextricably mixed up with the idea of wickedness and decadence. But the special function of certain Newspeak words, of which oldthink was one, was not so much to express meanings as to destroy them. These words, necessarily few in number, had had their meanings extended until they contained within themselves whole batteries of Creative Letter, words which, as they were sufficiently covered by Resume Resume, a single comprehensive term, could now be scrapped and forgotten.
The greatest difficulty facing the compilers of the Newspeak Dictionary was not to invent new words, but, having invented them, to make sure what they meant: to make sure, that is to Creative, say, what ranges of Construction Machinery Templates, words they cancelled by their existence. As we have already seen in the case of the word free , words which had once borne a heretical meaning were sometimes retained for the sake of convenience, but only with the Creative Letter undesirable meanings purged out of them. Countless other words such as honour , justice , morality , internationalism , democracy , science , and religion had simply ceased to exist. A few blanket words covered them, and, in Farewell Party Invitation Templates, covering them, abolished them. All words grouping themselves round the concepts of liberty and equality, for instance, were contained in the single word crimethink , while all words grouping themselves round the concepts of Letter, objectivity and rationalism were contained in the single word oldthink . Greater precision would have been dangerous. Design Fax Cover 14 Free Fax. What was required in a Party member was an outlook similar to that of the ancient Hebrew who knew, without knowing much else, that all nations other than his own worshipped ‘false gods’. He did not need to know that these gods were called Baal, Osiris, Moloch, Ashtaroth, and Creative Cover Letter Openings the like: probably the less he knew about them the Template better for his orthodoxy. He knew Jehovah and the commandments of Jehovah: he knew, therefore, that all gods with other names or other attributes were false gods.
In somewhat the same way, the party member knew what constituted right conduct, and in exceedingly vague, generalized terms he knew what kinds of departure from it were possible. His sexual life, for example, was entirely regulated by the two Newspeak words sexcrime (sexual immorality) and goodsex (chastity). Sexcrime covered all sexual misdeeds whatever. Creative Cover Letter. It covered fornication, adultery, homosexuality, and other perversions, and, in addition, normal intercourse practised for its own sake. There was no need to Incredible Sample Sample Color Fax, enumerate them separately, since they were all equally culpable, and, in principle, all punishable by death. In the C vocabulary, which consisted of scientific and technical words, it might be necessary to give specialized names to certain sexual aberrations, but the ordinary citizen had no need of them. He knew what was meant by goodsex — that is to Creative Cover Letter, say, normal intercourse between man and wife, for the sole purpose of Agenda Template, begetting children, and without physical pleasure on the part of the woman: all else was sexcrime . Openings. In Newspeak it was seldom possible to follow a heretical thought further than the perception that it was heretical: beyond that point the necessary words were nonexistent. No word in the B vocabulary was ideologically neutral. Letter Sample 14 Free Sample Color Fax. A great many were euphemisms. Creative Cover Openings. Such words, for instance, as joycamp (forced-labour camp) or Minipax (Ministry of Peace, i.e. Ministry of War) meant almost the Fax Cover 14 Free exact opposite of what they appeared to mean.
Some words, on the other hand, displayed a frank and contemptuous understanding of the real nature of Oceanic society. Creative Cover Openings. An example was prolefeed , meaning the rubbishy entertainment and spurious news which the Party handed out to the masses. Other words, again, were ambivalent, having the Machinery connotation ‘good’ when applied to the Party and ‘bad’ when applied to its enemies. But in addition there were great numbers of words which at first sight appeared to Openings, be mere abbreviations and which derived their ideological colour not from Template Free their meaning, but from their structure. So far as it could be contrived, everything that had or might have political significance of any kind was fitted into the B vocabulary. Cover Letter. The name of Design Letter Sample Sample Color Fax, every organization, or body of people, or doctrine, or country, or institution, or public building, was invariably cut down into the familiar shape; that is, a single easily pronounced word with the smallest number of Creative, syllables that would preserve the original derivation. In the Machinery Premium Templates Ministry of Truth, for example, the Records Department, in Letter, which Winston Smith worked, was called Recdep , the Fiction Department was called Ficdep , the Teleprogrammes Department was called Teledep , and so on.
This was not done solely with the object of saving time. Even in the early decades of the twentieth century, telescoped words and phrases had been one of the characteristic features of political language; and it had been noticed that the tendency to use abbreviations of this kind was most marked in totalitarian countries and totalitarian organizations. Farewell - Canva. Examples were such words as Nazi , Gestapo , Comintern , Inprecorr , Agitprop . In the beginning the Creative practice had been adopted as it were instinctively, but in Newspeak it was used with a conscious purpose. It was perceived that in thus abbreviating a name one narrowed and subtly altered its meaning, by cutting out most of the associations that would otherwise cling to it. Proposal Template. The words Communist International , for instance, call up a composite picture of universal human brotherhood, red flags, barricades, Karl Marx, and the Paris Commune. The word Comintern , on the other hand, suggests merely a tightly-knit organization and a well-defined body of Creative Letter, doctrine. It refers to something almost as easily recognized, and as limited in purpose, as a chair or a table. Party Templates. Comintern is a word that can be uttered almost without taking thought, whereas Communist International is a phrase over which one is obliged to linger at least momentarily. Creative Cover. In the Incredible Fax Cover Sample 14 Free Sample same way, the associations called up by a word like Minitrue are fewer and more controllable than those called up by Ministry of Truth . This accounted not only for the habit of abbreviating whenever possible, but also for the almost exaggerated care that was taken to Cover Letter Openings, make every word easily pronounceable. In Newspeak, euphony outweighed every consideration other than exactitude of meaning.
Regularity of » Blank Greeting Template Word - Free, grammar was always sacrificed to it when it seemed necessary. And rightly so, since what was required, above all for political purposes, was short clipped words of unmistakable meaning which could be uttered rapidly and Creative Cover Openings which roused the Greeting Template » Blank Template Word - Free minimum of echoes in the speaker's mind. The words of the B vocabulary even gained in force from the fact that nearly all of them were very much alike. Almost invariably these words — goodthink , Minipax , prolefeed , sexcrime , joycamp , Ingsoc , bellyfeel , thinkpol , and countless others — were words of two or three syllables, with the stress distributed equally between the first syllable and Creative Cover Letter the last. Volunteer Resume Resume. The use of them encouraged a gabbling style of speech, at once staccato and Creative Cover Openings monotonous. Greeting » Blank Template. And this was exactly what was aimed at.
The intention was to make speech, and especially speech on any subject not ideologically neutral, as nearly as possible independent of consciousness. For the Openings purposes of everyday life it was no doubt necessary, or sometimes necessary, to reflect before speaking, but a Party member called upon to | Timeline Template, make a political or ethical judgement should be able to Cover, spray forth the correct opinions as automatically as a machine gun spraying forth bullets. His training fitted him to do this, the language gave him an almost foolproof instrument, and Farewell Party Invitation the texture of the words, with their harsh sound and a certain wilful ugliness which was in Creative Openings, accord with the spirit of Ingsoc, assisted the process still further. So did the fact of having very few words to Machinery - Prezi Premium Templates, choose from. Creative Cover. Relative to our own, the Newspeak vocabulary was tiny, and new ways of reducing it were constantly being devised.
Newspeak, indeed, differed from most all other languages in Care Free Resume, that its vocabulary grew smaller instead of larger every year. Each reduction was a gain, since the smaller the Cover Letter area of choice, the smaller the temptation to take thought. Premium Templates. Ultimately it was hoped to make articulate speech issue from the larynx without involving the higher brain centres at all. Creative Cover Letter. This aim was frankly admitted in Templates, the Newspeak word duckspeak , meaning ‘to quack like a duck’. Like various other words in the B vocabulary, duckspeak was ambivalent in meaning. Provided that the opinions which were quacked out were orthodox ones, it implied nothing but praise, and when the Cover Letter Times referred to one of the orators of the Party as a doubleplusgood duckspeaker it was paying a warm and valued compliment.
The C vocabulary. | Timeline. The C vocabulary was supplementary to the others and consisted entirely of scientific and Cover Openings technical terms. These resembled the scientific terms in use today, and Greeting Word were constructed from the same roots, but the usual care was taken to define them rigidly and strip them of undesirable meanings. They followed the same grammatical rules as the words in the other two vocabularies. Very few of the C words had any currency either in Openings, everyday speech or in political speech. Any scientific worker or technician could find all the words he needed in the list devoted to his own speciality, but he seldom had more than a smattering of the words occurring in the other lists. Only a very few words were common to all lists, and there was no vocabulary expressing the function of Science as a habit of Agenda Template Free, mind, or a method of thought, irrespective of its particular branches. Openings. There was, indeed, no word for Resume Care, ‘Science’, any meaning that it could possibly bear being already sufficiently covered by the word Ingsoc . From the foregoing account it will be seen that in Newspeak the expression of unorthodox opinions, above a very low level, was well-nigh impossible. It was of course possible to Creative Letter Openings, utter heresies of a very crude kind, a species of Fax Cover Letter 14 Free Sample Color Fax, blasphemy. It would have been possible, for Cover, example, to Proposal Template, say Big Brother is ungood . But this statement, which to an orthodox ear merely conveyed a self-evident absurdity, could not have been sustained by reasoned argument, because the Creative Letter Openings necessary words were not available. Ideas inimical to Ingsoc could only be entertained in a vague wordless form, and could only be named in very broad terms which lumped together and condemned whole groups of 7+ Event Template | Timeline, heresies without defining them in doing so.
One could, in fact, only use Newspeak for unorthodox purposes by Creative Cover Letter, illegitimately translating some of the words back into Oldspeak. For example, All mans are equal was a possible Newspeak sentence, but only in the same sense in which All men are redhaired is School Resume Animal Care Resume Free Resume, a possible Oldspeak sentence. It did not contain a grammatical error, but it expressed a palpable untruth — i.e. Letter. that all men are of School Volunteer Resume Animal Resume, equal size, weight, or strength. The concept of political equality no longer existed, and Openings this secondary meaning had accordingly been purged out of the word equal . School Volunteer Care Free Resume. In 1984, when Oldspeak was still the normal means of communication, the danger theoretically existed that in using Newspeak words one might remember their original meanings. In practice it was not difficult for any person well grounded in doublethink to Cover, avoid doing this, but within a couple of - Prezi, generations even the possibility of such a lapse would have vaished. A person growing up with Newspeak as his sole language would no more know that equal had once had the secondary meaning of ‘politically equal’, or that free had once meant ‘intellectually free’, than for instance, a person who had never heard of chess would be aware of the secondary meanings attaching to queen and rook . Creative Letter. There would be many crimes and errors which it would be beyond his power to commit, simply because they were nameless and Card Word therefore unimaginable. And it was to be foreseen that with the passage of time the distinguishing characteristics of Creative Letter, Newspeak would become more and more pronounced — its words growing fewer and fewer, their meanings more and more rigid, and the chance of putting them to improper uses always diminishing.
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The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is your first opportunity to grab a potential investor’s interest. The executive summary will be the Creative Cover Letter Openings first chapter of your business plan, though it’s actually the last section that you should write . First, you’ll need to School Volunteer Resume Examples. Animal Free do heavy research to ensure that your plan is sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the attention of investors. Your company will lack the historical data and Openings trends that existing companies are able to Examples. Animal Resume Free Resume provide, but there are strategies to Cover Letter Openings mitigate these factors. First, you’ll need to briefly explain who you are, the background of your management team, and your reasoning behind starting a business in your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Design Letter Sample 14 Free Color. Investors know that talk is cheap – do you have the data and Creative Cover Letter analysis to back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web. We suggest the following basic template – feel free to Free add or subtract sections according to Creative Letter Openings your own needs:
Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the plan (e.g.; to raise a specific amount of debt financing to expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the Machinery - Prezi key milestones or objectives that you want to achieve with this business (these are the tangible results in which you use to Creative Openings prove success of the Free venture). This statement should be concise and to the point. Summarize the members of the Creative Letter Openings management team, including highlights of their expertise and Fax Cover Letter Sample Color experience . Describe how each member contributes to the success of the organization. Keep this section brief, as you will go into more detail in the Products and Services section. Products and Services. Describe the products and services you are providing and who the competitors are within the industry . Keep this section brief, as you will go into more detail in Creative Cover Letter the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to Construction them. Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service.
Summarize the major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to turn a profit . If you are an existing company, highlight past financial performance. 7. Financing Requirements (Optional) Summarize the Openings amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan.
Keep this at an overview level , as you will go into Greeting Template » Blank Greeting Card - Free more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section. Only then will you be able to identify the amount of money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the Company and Financing Chapter. The company and finance section of your plan is important, because introducing the management team is Creative Letter Openings critical for Incredible Sample, both start-ups and established companies alike. Investors will use this information to gauge the future likelihood of success.
Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to Creative Cover lay out the various components of Volunteer Resume Examples. Care Resume a business plan. Our approach for the company overview section is to provide the reader with the company’s legal information, address and a brief description of the company’s history. Letter. Since there are follow up sections in Design Fax Cover Sample 14 Free Fax this chapter that over go the Creative Letter company’s location and Fax Cover 14 Free Color history in more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is Cover Letter Openings best determined by a credible Attorney. The primer below is Template meant only to Creative Cover Letter Openings explain the broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the most simple to Incredible Fax Cover Sample 14 Free Sample Color set up and Openings the most common, there is a significant drawback: you will be personally liable for Incredible Design Letter Sample, any obligations.
So for example, if you sell someone a cupcake and Creative Openings they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions – such as the Farewell Party Invitation - Canva roof over your head. A partnership, according to the IRS: “A partnership is the relationship existing between two or more persons who join to carry on a trade or business. Letter. Each person contributes money, property, labor or skill, and expects to Incredible Fax Cover Letter 14 Free Color Fax share in the profits and losses of the company.” A partnership has certain advantages compared to a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and liabilities. Limited Liability Partnerships (LLPs)
LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and Cover Openings control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Limited partners are often times “silent partners” that wish to invest in the venture but limit their exposure to Incredible Design Fax Cover Sample 14 Free Sample Color Fax liability. A corporation is Cover Openings a separate legal entity owned by shareholders. A corporation is commonplace for Volunteer Resume, businesses that anticipate seeking venture capital financing. The downside to a corporation is the Creative Cover Letter problem of “double taxation” since the corporation’s profits is taxed at Resume Animal Resume Free the corporate level, and Letter then any dividends distributed to shareholders are then taxed again at the personal level. You can elect a special tax status with the Design Sample 14 Free Sample Fax IRS to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity).
Some of the Creative Openings drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the 7+ Event Template member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity). Describe the type of company you plan to open, along with the registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on this legal structure. If you have a home office/no dedicated business address.
Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is especially critical. With the lack of history, there is little investors can go by to Openings gauge the future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals.
To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the Management Team that are not relevant to the reader. School Resume Examples. Care Resume. Everything presented should reinforce why your team is the Creative Cover Openings right team to execute on the company’s vision. If you have an established business the information you want to present is the same. Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. As a company grows from start-up to established business, the management team must also change. They must be able to manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the Board of Directors is Incredible Design Fax Cover Sample 14 Free elected by Creative Cover Openings the shareholders and is the Party Invitation Templates highest authority in the management of the company. For our purposes (context of a private company that is Letter Openings most likely a startup or small but growing business), a Board of Directors is comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience.
A Board of Agenda Template Free Director’s typical responsibility is to set broad policies for the company, determine compensation for Creative Letter, company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed. | Timeline Template. Choose individuals with knowledge in your industry and are willing to play a role in Letter your company . Incredible. While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the Openings member is committed to your company. Tips on building your Advisory Board: Choose a well-respected and well-known individual as the first member of your Advisory Board.
This will help you to recruit other members of the Board. Choose individuals that have strengths and School Volunteer Resume Resume relationships your business will need. As your business evolves, so will the members of your Advisory Board. Feel free to shake up the line up over time. In this section you will tell the reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process and in particular, complete the financial planning process. Only then will you be able to identify the Openings amount of Party Invitation Templates - Canva money you will need to raise.
There are two primary financing options: equity and debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee. Creative Cover Letter Openings. If your company is already in existence and has trading history, then you may also secure a loan off of Greeting Card Template your receivables. In contrast, equity financing is essentially you exchanging a stake in your company for Letter Openings, a specific sum of Greeting Template money from an investor . Therefore, the amount you are able to raise from investors comes down to how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is worth? If you are seeking financing (regardless of Creative Cover Openings its equity or debt), that most likely means that your financial model shows your company taking a loss in Free the initial stages, followed by break-even and subsequent profitability. The money you are seeking to raise will simply allow you to Creative Cover Openings have enough cash to Volunteer Resume Animal Care Resume Free Resume cover the initial period where you will be taking a loss so that you can eventually make a profit.
This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). But the general concept is the same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and Creative Cover Openings why and Template Free when? The financial statements provide the Openings answer to » Blank Word the first two questions (which is why we recommend you complete your plan first). To answer how much money you need, analyze the cash flow statement to Creative Cover Letter Openings determine the Construction Machinery - Prezi Premium Templates cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth? The third question is Creative Cover Letter much harder to answer, especially for a new company. 7+ Event Proposal Template Template. At the end of the day it really comes down to what an Creative Letter, investor thinks your company is worth (which is more art than science). School Volunteer Resume. However, there are three popular methods of valuing a company that can help you come up with a valuation to Creative Openings facilitate the negotiation.
Cost approach (asset based approach) The cost approach seeks to determine a company’s value by analyzing the Template Template market value of its assets. In other words, in this approach the company is Openings worth the sum of all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of Construction Machinery - Prezi Premium Templates future cash flows generated by the asset). However, for many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of Creative Openings similar assets, with the theory that valuations of similar companies can serve as a good proxy. This is a common approach in 7+ Event Proposal | Timeline Template the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and then placing a value on Creative Cover Letter that future stream of income in today’s terms . Since there is Greeting Card Template Card - Free inherent uncertainty with a future stream of income, there are numerous ways to Letter Openings discount that expected income to Party - Canva account for risk. Now you have all the pieces to complete the equation.
You have the amount of money you need by Cover looking at cumulative cash flow. You also have an Construction - Prezi Templates, idea of how much money your company will be worth. Equation to Cover Openings determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on Greeting Template » Blank Template Word the loan’s interest rate and Cover payment schedule. Make sure you will be turning a profit that is both large enough and soon enough to Agenda ensure there is no delinquency on servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to Creative Cover Openings keep exact figures vague in order to further negotiate) Exit strategy. For debt financing, answer the following:
Loan amount needed When you need it When you will be able to pay back the loan The amount and frequency of loan payments. In addition to the information above, you should also summarize how you plan to 7+ Event | Timeline Template use the Creative Cover Letter funds. Incredible Fax Cover Letter 14 Free Sample Fax. The level of Creative Openings detail should be at a high level ; if the Incredible Design Sample investor or lender wants to see expenses in more detail that will be available in the Appendix within the Creative Openings Profit/Loss statement. Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on Party your financial model you anticipate relatively small yet variable expenses month to month, a line of Creative Cover Letter Openings credit may be a good choice.
With a line of Free credit you draw upon it when you require the Letter funds and pay interest immediately on the money as it is borrowed. It works very similarly to Proposal | Timeline a credit card in that you typically have a pre-set limit to how much you can borrow, the major exception that since you may be able to secure the line of credit with assets, you may be able to get better terms. In the Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model. Letter Openings. It’s recommended you review the Quick Start guide and practice that exercise. Depending on Fax Cover Letter Sample Fax your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and VCs demand a large return on their investment since they are taking a large risk by investing into Creative your company. Therefore, you need to include detailed information on Agenda how you intend to sell the company or take it public. Demonstrating a large market opportunity.
If investors are going to take a big risk, they demand a big return. Letter Openings. You need to demonstrate your business has the potential to either take substantial market share from an Sample Sample Color Fax, incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to Cover Openings invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is Party Templates playing catch-up to Google Maps.
If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the core purpose and vision of the company. It’s a statement your employees and customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short. 1-2 sentences max. Don’t use “fluff” words. Make the statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the Letter culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS)
Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and deliver” demonstrate the company’s capability to in delivering an end-to-end solution. By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is Construction Machinery Templates (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the Cover Letter easiest pharmacy retailer for Design Fax Cover Letter Sample 14 Free Sample Fax, customers to use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in the marketplace. It is a pharmacy retailer and it will solely focus on making itself easier for the customer to Letter use (that could mean so many things, such as innovating online to fulfill prescriptions to improved customer service within their stores). Example of 7+ Event Template poorly written mission statements. A. Creative Cover. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to Farewell the laws of the jurisdictions in Creative which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. School Volunteer Resume Animal Care Free Resume. Its objectives are obvious (what company does not want to Creative maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)?
Lastly, it does not mention what the company actually does. B. Construction Machinery Premium. FORTUNE 500 VEHICLE PARTS SUPPLIER. Mission Statement: “ We are committed to attracting, developing, and Cover Letter keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is School Resume Care Resume Resume certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and Letter completely misses the point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to Template Template highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events.
Reminder: keep in mind that there is no set rule as to the level of detail you want to Creative Letter include. This is dictated by the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for Invitation Templates - Canva, your company. Every company is made of milestones. Milestones for a business are achievements that demonstrate the business is on the right track. They are best when quantifiable and measureable. For example, achieving a working prototype of Letter Openings your product, or getting to break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of Construction Machinery - Prezi Premium Templates your company. Key concept: The more uncertainty that you can take off from the Creative Cover table, the better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan.
Information you may want to include: Size (e.g.; in Invitation sq. ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for Creative, a large number of retail businesses, whether you are a restaurant or purveyor of consumer products. If possible, provide statistics about the retail location you have chosen or are planning to Examples. Animal Resume Free choose. Describe the lease terms you are able to secure, and if there are any laws that protect the lessee from Creative Letter Openings, unreasonable price increases. You can read a detailed article about what to - Prezi Premium look for in a lease agreement here. Provide detailed information on the manufacturing facilities. Creative Openings. For example, your operation may require a reliable source of School Resume Resume electricity and water. Describe how the facility provides the Openings business with these resources. Greeting Card Template Greeting Word. If the Creative facility is School Examples. Animal Care Resume pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of Cover Letter your business even if you are not in retail or manufacturing.
For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an Proposal Template Template, employee recruitment and fundraising perspective. If you operate out of a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and financing section of your business plan. Writing the Creative Openings Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and butter of your business. Your products and services section should include the following sections. Products and Agenda Services Chapter Sections. Products and Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and Services (optional) Your products and services are the Openings lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working. Template. It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied.
Thinking in terms of benefits vs. Cover Openings. features. What is the Construction Premium consumer really buying? For example, a person buying a Rolex watch is not only buying a device to Cover Letter Openings tell time, but the Greeting Template Greeting Word - Free prestige and status that comes with a luxury product. Think about what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important.
Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer. One of the reasons this is true is the Cover potential to sell additional add-ons, upgrades and substitute products/services to existing customers . Template Greeting Card Word. Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. Cover Letter Openings. This is Incredible Design Fax Cover Color a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per customer. You will complete the Creative Letter price you want to set your products/services in the Financial Plan chapter, and Greeting Template Card Template - Free we also have a section for you to Cover Letter Openings describe your pricing strategy; however it is Card Template » Blank Greeting Template Word - Free advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and Openings one that should be revisited often as the competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to perform competitive analysis. The Internet makes this much easier then in days past.
Some ideas: Google search using keywords that your customers would use to Construction Machinery find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on LinkedIn. Not only Cover Letter Openings, do you have to worry about current competitors you can see, but you have to be vigilant and Incredible Fax Cover Letter Color be on the lookout for Openings, new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to Incredible Fax Cover Letter Sample Sample start competing) There is future growth potential (such as mobile apps) Much of this is common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long. Sourcing is simply the process of Openings procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to consider when choosing and managing your suppliers: Cost: This is an obvious one – the lower the price, the Resume Animal Care Free Resume higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand.
Reliability: You must consider how reliable your suppliers are and what would happen to Letter Openings your ability to 7+ Event operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to Cover Letter Openings meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from point of sale to Machinery - Prezi delivery. There are several popular fulfillment options: Engineer to order: the product is designed and built to Cover customer specifications (e.g.; large construction projects) Build to order: the Template | Timeline Template product’s design is standardized but manufacture of Creative Cover Letter Openings final product is based off of customer specifications (e.g.; aircraft and Template » Blank Greeting Card yachts) Assemble to order: the product is assembled to Creative Letter Openings the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to Greeting Template Word - Free stock: the product is manufactured in quantity based on expected sales of the product (e.g.; retailers)
If you are going to Creative Cover Letter be selling physical products and Construction Machinery Premium expect to hold inventory, then you should pay very close attention to how you forecast the amount of Openings inventory you need to meet your projected sales. Too little inventory and Template you may not be able to meet demand. Letter. Too much inventory and 7+ Event Proposal Template Template you tie up all of your cash on excess inventory. Letter. Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and make sure you account for seasonality. Have accurate inventory tracking. Use bar code scanning or equivalent to ensure there are no data entry errors. Utilize inventory management software. QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for - Prezi, you to manage and maximize your inventory levels. Technology in today’s business environment is becoming more and Cover more important and serves as a source of competitive advantage.
Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to optimize delivery routes and times, which enables it to Greeting Greeting Template Word ship to practically every corner of the globe, seamlessly and Creative Cover Letter with very low error rates. Think about how technology plays a part in your business and if it is critical to Fax Cover Color Fax your business operations. If technology is Creative critical to Construction Machinery - Prezi your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of data and software, routine security checks, and securing physical assets.
What would happen if you lost access to Creative Cover the technology? Think about alternatives that you could utilize. For example, if you license a piece of - Canva software and later down the Cover Letter Openings road decide that the cost is too high, is Fax Cover Sample Sample Color there a competitor who can license you an alternative? If you have exclusive rights to a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and one that you will want to describe in Cover Openings detail. There are two types of intellectual property that may be applicable to Design Fax Cover Letter Sample Color a business: industrial property (such as patents and trademarks), and copyright (such as novels and Creative Cover Openings movies). If you have intellectual property that you want to protect, it is advisable that you seek the professional advice of a good Patent/IP Attorney , since this is Template | Timeline Template a great way to provide a barrier to entry for your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for a patent to protect your invention.
You should apply for a trademark for your company name and Creative Cover Openings logo as well. Intellectual property type 2: copyright. These include literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and Agenda sculptures, and architectural designs. In 2011, counterfeit copyrighted and trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from a legal point of view, but many times is Creative Cover Openings not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is just as important to Incredible Design Fax Cover Letter 14 Free Sample Fax secure your intellectual property in Creative relation to your employees and contractors. Farewell Party Invitation - Canva. Everyone should be required to sign an Openings, invention assignment agreement, which basically states that the company owns all works produced while contracted by the company.
In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to Machinery - Prezi Templates whom owns a piece of intellectual property, there is Creative Openings a physical record. If you have future products and services planned, it is a good idea to describe the product roadmap and strategy behind it . A key concept is that of product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. Card » Blank Greeting Card Template Word - Free. You may discount the price of the product to encourage new customers. During this phase, you may focus on Cover expanding your product to Machinery - Prezi Premium new segments in Letter Openings the marketplace, and expand the product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor. You may add new features to your product to stay competitive and to further differentiate your product from competitors. Marketing spend for Card Template » Blank Greeting Template - Free, your product starts to dissipate as sales of your product are in steady decline. After including all of this information, you’ll have completed the products and Creative Cover Letter services chapter.
Writing the Template Free Customers and Market Analysis Chapter. The customers and Creative market analysis chapter will give you an opportunity to - Prezi Premium Templates describe what your customer segments are, what needs you are filling for them, and how these groups of customers are trending in terms of growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the market overview section you are going to Cover calculate the total market (referred to as Total Addressable Market) for your products, and then the Incredible Letter Sample 14 Free Sample segment of that market your business can capture. Total addressable market can be thought of in several distinct levels. Creative Openings. At the Template | Timeline Template highest level is an estimate of the total market given 100% saturation. Letter. Another way of looking at this is what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of Template | Timeline this you can realistically capture.
This, of course, is much harder to predict with accuracy. Creative. So the important thing to Care Resume remember is to utilize strong sources for your assumptions. For example, lets say you plan to open a high-end steakhouse in downtown Miami. To calculate your total addressable market, you might count how many high-end restaurants are in Letter the downtown area and research the average annual sales for each restaurant. Then multiply the two to Proposal | Timeline get the total sales for all high-end restaurants.
This would be your total addressable market. Using the example above, we can then drill down to the next level and Creative Letter determine what percentage of the market you can realistically capture. Template. You might assume that you will take an equal share of the Creative market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to your company.
Describe what problem your product is solving. If you are targeting multiple customer segments, make sure you go into Farewell Party Invitation - Canva detail on how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and Letter Openings cost of switching from one company’s product/services unless it is Farewell Party Templates compelling enough, which is dependent on the switching cost. For example, there is Letter Openings virtually no cost to switch from Coke to Pepsi. On the other hand, there is high switching cost associated with migrating from a Mac to Proposal a PC. Creative Letter. To overcome this problem, describe how your product either is able to overcome customer’s inherent adversity towards switching products, or if your product is Template Free able to Letter reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at the macro level is critical for various aspects of your business.
A growing or shrinking market is described in more detail in the market growth section. Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on non-essential purchases. Government regulations and policies can completely alter an industry, so it is imperative that you are up to 7+ Event Proposal Template date on upcoming changes. For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to participate in Creative Cover Letter Openings private placement of securities. This in turn has created a new market for crowd-funding websites to emerge to connect startups with all types of Agenda Template investors. You may be in Creative Cover Letter Openings an industry where political conditions have an impact on the bottom line.
For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and Agenda easier to use technology, then that will surely put you in a less advantageous position. Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the use of technology. Your customers may change their sensitivity to Creative Letter price depending on a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an eye on Greeting Card Template Card Template Word this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the Creative Cover Letter change in market size from one time period to the next (usually in years). Animal Care Resume Free. So if the market in the first year was $100 million and $150 million the second year, then the market can be said to have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth.
Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of this research. Being able to Creative Letter demonstrate a market is 7+ Event Template | Timeline growing is obviously important – for example, the market for Blackberry accessories is clearly a declining market. Creative Letter Openings. Most investors and lenders will not want to see a new business chase after dwindling customers. On the other hand, the market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in | Timeline Template the automotive industry. Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to Creative Openings describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness.
A popular framework for Template Free, conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the competitive landscape. If your industry has low barriers to entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the market and compete. If your industry is supplied by Cover Letter Openings very few suppliers with little alternative but to source from Agenda Template, those suppliers, then expect downward pressure on your margins. If your industry only has a small number of Cover Letter Openings buyers, or there are many alternative products to choose from, then expect downward pressure on Greeting » Blank Greeting Card - Free your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is little differentiation between competitor’s products, and it is mature with little growth (so the only way to grow is to take a competitor’s market share). Although your product may cater to many different sets of customers, you want to focus on a select group that will be the most likely to purchase your product/service and account for the lion’s share of your company’s revenue. For many businesses, you will soon realize that a large portion of Cover Openings your revenue comes from a small percentage of your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month.
When you can name your key customers. If you are in a business where volumes are low and prices are high, then you should be able to name your key customers individually. In this case, you should describe in detail your relationship with each of them separately. If you’ve filled out this chapter, congratulations. Doing market research and customer analysis is a complicated and time consuming task. Farewell Invitation - Canva. Time to Letter Openings move on to the next chapter! Writing the Marketing and - Prezi Templates Sales Chapter.
The marketing and Creative Cover Letter Openings sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to Fax Cover Letter Sample 14 Free Sample Color Fax close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the Cover Letter overview section summarizes key findings from the other section.
Keep this section at Construction the summary-level, as you will go into further detail in the subsequent sections. Describe how you position your company within the competitive landscape. Cover Openings. Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to achieve this: Economies of Scale: For example, being able to turn more tables in a restaurant or produce more widgets in Construction Machinery - Prezi a factory. The more you are able to produce from your asset, the cheaper it becomes. It will also be harder for your competitors to enter the market since you have fixed assets and experience that requires a large investment.
Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and Cover Openings RD spend Optimized supply-chain: By lowering inventory and Agenda Template negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by Creative Letter Openings targeting a specific segment of the Template Template market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and Creative Openings marketing – for Agenda Free, example, Starbucks sells premium coffee at a premium price point, primarily through the Cover strength of their branding and Greeting Card » Blank Card Word not through the taste of their coffee. Determining the Creative Cover optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for the luxury end of the market, then a higher price is Greeting Card Card Template - Free often times a proxy for quality.
How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to this. The price you set must be high enough to over your costs so you can turn a profit. There are, of course, exceptions. For example, you might want to achieve economies of scale by maximizing units sold, or you might be maximizing revenue to achieve dominant market share. There may be regulatory/legal constraints on how much you can charge. For example, payday loan vendors are restricted in Creative Cover Letter how much they can charge their customers.
Looking at Free what your competitors charge can give you a understanding of what current customers are accustomed to paying and will likely be willing to Letter Openings pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in Party Templates .99 or .95. In this section, you move from describing your marketing plan onto how you will convey your marketing message to your intended audience. Letter. What marketing channels will you utilize to reach your target customers? Depending on Farewell Party Templates your business, traditional media may be an important component of your complete marketing toolbox. Creative Letter. These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence. There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is a key component of School Volunteer Examples. Care Resume your digital marketing efforts as it will be the destination in Creative Openings which your online leads will first visit. Some online marketing options include:
Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the most profitable and powerful marketing channel available to any business. New customers that are referred to your business are more likely to purchase and more likely to continue referring your company. There are ways to boost word of mouth marketing, especially with the advent of social media. For example, asking a satisfied customer to like your business on Agenda Template Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Creative Cover. Integrating social media into your word of Party Invitation mouth marketing strategy is invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in Creative Letter Openings your industry will help your business gain credibility from customers, suppliers, partners and competitors. You can start by participating on public forums and blogs related to your business and adapting the adage “give more to get more”. How will your products be available? On one end of the spectrum is direct marketing, whereby you sell directly to your customers.
Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in turn sell to consumers. Machinery - Prezi Premium Templates. Three common models: Product is Creative Letter stocked in mass-market distribution channels. Examples include soft drinks, magazines, etc. Product is specialized and sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is only sold through an exclusive channel.
Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to Incredible Fax Cover Sample 14 Free Sample Color Fax reach and sell to Creative Cover Letter customers. Writing the Strategy and Implementation Chapter. The strategy and Template Free implementation chapter will give you an opportunity to define the key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. These provide a tangible way to measure the success of the business venture.
Milestones are so incredibly important to a business yet are one of Creative Cover those things that can be easily overlooked. Greeting Card. Why are milestones so important? Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable). A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the venture will succeed. Investors and lenders will be looking at what milestones your company has reached in Creative Letter Openings order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is Greeting Card » Blank Card Word a huge milestone. SWOT Analysis is a useful technique for understanding your company’s strengths and weaknesses , while identifying both the opportunities open to your business and Creative the threats it faces. Strengths and School Resume Examples. Free Resume Weaknesses refer to Cover Letter Openings internal factors in Proposal Template | Timeline your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets.
Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and Cover Letter operational effectiveness. Are you providing a product/service at Machinery - Prezi a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to deliver. Providing the lowest cost may require operating on Cover Openings razor thin profit margins or heavy investment in fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer? This is a common strategy whereby you provide differentiated value in order to better serve customers and/or reach a portion of the Fax Cover Sample Color Fax market that may be under-served.
Are you leapfrogging your competition and Creative Letter providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for Template » Blank Greeting - Free, better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a commonplace occurrence in business. Letter Openings. There are a wide variety of alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for Proposal | Timeline, a partnership in the future and Cover Openings that should be included in this section. You might have a supplier who has a disproportionate amount of influence and Volunteer Animal Resume power of your business. Striking a partnership in this case may decrease those risk factors and provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from several key customers. Letter Openings. Inking an exclusive agreement to lock in 7+ Event Template revenue would, for instance, give you predictable cash flow.
It is not uncommon to partner with competitors under certain circumstances – for example, to Creative Cover Letter Openings set standards for the industry or to help further adoption of a technology. For example, Sony and Panasonic partnered together to increase the adoption of Agenda Template Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the Creative Cover Openings same demographic. For example, Samsung is the official sponsor of the Olympic games and Card Card Template Word will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the Financial Plan, Statements, and Sales Forecast Chapters. Writing the financial plan, financial statements, and sales forecast will be the most difficult part of your entire plan. It requires making a large number of intelligent assumptions about the size of the Creative Cover Letter Openings market you can realistically target, and the costs associated with making your product or rendering your services.
These sections are the red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Incredible Design Color Fax, Success. Define the price in which you will sell your products and Creative Letter Openings services, the Card » Blank Greeting Card Template Word cost it will take to produce or sell the product/service, and the number of units you will sell. Be conservative when making your estimates on the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is Cover highly recommended that you first complete the 7+ Event Template following sections as they lay the Cover Openings foundation for Design Sample 14 Free Sample, defining the Openings sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to define the Farewell Party - Canva production cost Target Market section: Defines the size of your target market and what quantities you can sell.
Tip: Your sales forecast should sync with your Sales and Cover Letter Marketing plan. For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an increase in sales thereafter. This is the Farewell Party Invitation - Canva price you will sell your products/services. Fixed price: Suitable for Openings, most sales forecast modeling Price changes over time: The price of Machinery - Prezi Premium Templates your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of producing your product/service (at the unit level). Otherwise known as cost of goods sold (COGS).
Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of sales on a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in price over Letter, time for several reasons: Economy of scale: the more units you produce, the cheaper it becomes to Construction - Prezi Premium produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of year. This is the expected number of Openings units you will sell. My units are constant: Not particularly suitable as most businesses will expect to Construction - Prezi have some growth over time. Cover Letter Openings. Units sold changes over time: The quantity sold of your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by products/services sold. In the United States, there is no sales tax at the federal level; however, many states levy selective sales tax on particular goods or services.
Check with your state department of taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and then remit the tax to the state each year. If the Template | Timeline Template individual assumptions used for each component of the sales forecast is accurate, so will the Creative Cover Letter overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of any business. In this section, you will enter forecasted employees and contractors you plan to hire.
The number of personnel you plan to hire and at what time is more of an art then a science. Construction Machinery - Prezi. Too much staff too soon and you’ll burn through your working capital. Letter Openings. Too few staff and you’ll run the Resume Resume risk of alienating your customers and partners when you can’t deliver. A good way to Creative Cover Openings think about your personnel plan is to think about the Party Invitation Templates - Canva milestones you want your business to Creative Letter Openings accomplish and what personnel are required to get your business there. You can always revise your estimates, so start off with your best estimate and Card Template Card - Free come back to this section later. Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and the financing required also makes a big difference in Creative Cover Openings your staffing plan. For example, if you are seeking venture capital that mean you are going to want to hire and scale quickly in order to Greeting Greeting Template Word generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans. Fixed amount: Suitable for most situations.
Changes over time: You might want to define a compensation plan for sales personnel that have an annual bonus component, for Openings, example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations. Agenda. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the Creative Cover Openings United States, for example, you are legally required to provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and Volunteer Resume Examples. Care Resume Resume other benefits. This is referred to the burden rate, which provides a truer picture of Openings total labor costs than payroll costs alone. Burden rate only affects employees and not contractors. If unsure what to Machinery - Prezi enter, 15% is a fair estimate.
Explain the assumptions and Creative Letter Openings methodology used to define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to Greeting Card Template Greeting Card Template - Free hire several sales people to Openings coincide with the release of a new product. Enter expenses you plan on incurring for your business. A good way to Design Fax Cover Sample make sure you capture majority of your business’s expenses is to think through costs associated with each functional area of your business, such as product development, marketing and Creative Letter Openings operations. Letter Sample Color. Categorize expense into groups, such legal and administrative, rent and leases, and telecommunications. Creative Cover Letter Openings. Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Assets. Enter long-term asset expenses here. Long-term assets are comprised of two types: tangible and intangible assets.
Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. 7+ Event Proposal Template. Fixed assets are depreciated over its useful lifetime. This is an accounting method that allows the Creative Cover business to allocate the costs of the asset over its life by gradually reducing its value. Common fixed assets: Land and Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and Machinery - Prezi Templates machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over Cover Letter, its useful life.
These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Resume Animal Free. Besides prepaid expenses, other current assets also include short-term investments and securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made. This type of expense is better described as a prepaid expense, since the use of the Creative Cover Letter office is spread out over a 12-month period of time and can be considered an asset on the Balance Sheet that is expensed over time. By classifying this as a prepaid expense (or an amortized short term asset) then the PL Statement would show the $12,000 prepaid expense spread across 12 months at Proposal $1,000 each month, while the Creative Letter Cash Flow Statement would reflect the $12,000 payment on month in which it was made.
Under Assets, the Proposal Template | Timeline Balance Sheet would then show the amount of Cover Prepaid Lease that is remaining at the end of the accounting period. Enter an estimate for Volunteer Animal Resume Free, income taxes you expect to Creative Cover pay, which should be a summation of federal, state and local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in Construction Premium Templates the Personnel Section as the Cover Letter Openings Burden Rate). As this is only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the owners. You may want to set this to zero initially and see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business. What are the monthly or ongoing costs that you must pay to keep the business up and running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs.
For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and Template » Blank Greeting Card Word - Free include them in your budget. Accounts receivable is defined as sales that the company has made but has yet to collect the Creative Letter money from the purchaser. Animal Care. Most companies operate by allowing some portion of their sales to Cover Letter be on Construction - Prezi Premium credit. These types of sales are usually made to frequent or special customers who are invoiced periodically, and allow them to avoid the hassle of Creative physically making payments as each transaction occurs. You want your accounts receivable to Machinery - Prezi Premium be as low as possible to increase your cash flow.
Defining what percentage of your sales will be on credit. You want this percentage to be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to collect payment. Of the customers that you provide credit to, you need to define when they are to pay you back. Openings. The faster, the better your cash flow will look like. Fax Cover Letter 14 Free Color Fax. It is typical to Cover Letter Openings provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks. School Examples. Care Resume. It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to you) and accounts payable (what you owe), the key thing to remember is Creative Letter Openings that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king).
Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow. However, ensure you are able to pay your vendors on the purchases made on credit. Defining how long it will take to collect incoming payments. How many days will it take, on Volunteer Resume Care Resume average, to collect incoming payments?
Select the typical number of days between when you make a credit sale and when the payment arrives. Keep in mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on keeping inventory on hand, then you need to define how many months of inventory you wish to keep on hand. The more months of inventory you hold on hand, the more cash is tied up in inventory. This will affect your cash flow. How much inventory should you carry?
The ideal amount varies from industry to industry, and business to Cover Openings business. A good place to find more information is Template Free trade associations for Cover, your industry. In order to improve your company’s inventory management, you will need to start by collecting good records on your inventory. Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Agenda Template Goods Sold (COGS) / average cost of inventory on Creative Letter hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and managing cash flow is very important to any business. The time period for credit sales and payments may depend on Proposal Template your suppliers or your industry. Paying and getting paid later rather than earlier can entirely change your cash flow projections.
You can utilize this section to explain any assumptions about cash flow, including details on the time period in which you will make and receive payments. How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at Creative Cover Letter a later time (usually in installments). School Volunteer Resume Free. You will typically pay interest on the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans. For many small businesses, taking out a personal loan to finance growth is commonplace. These might include credit cards, home equity line of credit (HELOC), and installment loans. If you have an existing small business, commercial loans can be obtained, which are based on a variety of Letter Openings factors. Secured vs Unsecured Loans. A secured loan is a loan in Agenda Template Free which you pledge some asset (equipment, property, etc.) as collateral.
Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Interest rates will be higher for unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section. A line of credit is similar to Cover Letter Openings a loan with the difference being that interest is not charged on Party Invitation - Canva the part of the line of credit that is Cover Letter Openings unused, and the borrower can draw on the line of credit at any time that he or she needs to. If you are seeking a line of credit then enter the Agenda Free amount, as you want to Creative Cover Letter Openings forecast the financials assuming you have secured the line of credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at the financial institution’s request. Investments include injections of cash into the business from you, other shareholders or owners, or investors. Farewell Invitation Templates. This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership). In this section, you can describe how your business will be funded. Creative Letter Openings. If you are a startup, it is likely that the money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out Incredible Fax Cover Fax a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of funding will you acquire?
At what point in your plan are you expecting these funds? For existing businesses only. The starting balances will be used to adjust the balance sheet to take into account your company’s financial history. Important: all starting balances should be entered as they are at Cover Letter Openings the start of your plan. Enter starting balances for assets:
Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for 7+ Event Proposal Template Template, Capital and Creative Letter Earnings: Enter your Recent Sales: One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here. This is optional and will be used to Volunteer Resume Animal Care Free Resume calculate historical financial ratios in the Financial Statements section.
For each year of your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is Cover healthy. For example, a restaurant might use the number of tables it can turn per night and the average revenue per dinner. Think about what levers make the most impact to your business. Greeting Word. You will want to continuously track and monitor these metrics to ensure your business model is working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and Cover Letter Openings profit. It is the most common of the Volunteer Care Resume three reports as it provides a view into the company’s projected “bottom line”.
The statement here is a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to Cover Letter Openings edit or change any information, you may do so by going back to those sections. The statement here will update automatically. The balance sheet gives a snapshot of Invitation Templates your company’s financial position at a given point in time, usually the last day of a fiscal period. Creative Openings. It is called a balance sheet because assets (what you own) will always equal the sum of your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is put back into running your business). The balance sheet here is a read-only display. If you wish to change the balance sheet, you can do so by Volunteer Resume Examples. Animal Resume going back to the builder in the Financial Plan section. Cover Letter Openings. If you are an existing business, you have the option of adding starting balances under the Financial Plan section.
The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities. Incredible Design Sample 14 Free Sample Color Fax. Rather than providing an overview like the balance sheet, the cash flow statement will measure the change in cash during a period. In other words, how much money did you start and Cover Letter Openings end up with? The statement here is a read-only display. You can go back to edit the sections in Greeting Card » Blank Greeting Word the Financial Plan section in order to change the accounts affected in the cash flow statement. The Financial Ratios section gives a general overview of the Cover Openings health of » Blank Greeting Template your business. The report here is a read-only display. If you wish to change any of the Cover Openings information, you may do so by editing the Farewell Invitation Templates relevant financial information you’ve entered previously. The ratios here will update automatically. Creative Cover Letter. The Liquidity Analysis shows how solvent your company is, or how easily convertible to cash is the Greeting Card Greeting Template Word company in case.
This is important in determining the ability of the business to Cover Openings meet its obligations, or paying off what it owes in debt. Farewell Party - Canva. The Profitability Analysis shows the overall performance of the company in its ability to make a profit. The ratios show how much of Creative Openings sales revenue is actual profit after taking costs and expenses into account. The Debt Ratio shows how much of the business’s assets are financed by debt and how much of the business’s assets are financed by stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the Animal Resume Resume percentage of the return (net profit) of the business divided by the cost of the investment.
The most common method of Openings calculating ROI is to divide net profit by total assets. Finishing these chapters represents a massive achievement in completing your business plan. It is by far the most difficult chapter, as it requires doing somewhat complicated math to generate accurate financial statements. In all likelihood, you will need to hire an expert or accountant to Letter Sample Fax help you create an accurate and detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to write an appendix and a glossary of Creative Letter Openings terms. Incredible Letter Sample Fax. Your appendix will be a more detailed version of the financial statements detailed in this chapter, and your glossary of terms will simply define the terms of your business that an investor may not understand. Upon including those chapters, your plan will be complete. Feeling inspired to Openings start a business, but don’t know how to write a plan? We have a sample database of plans that you can look through to learn the different chapters and sections necessary to attract equity investments and Construction Machinery - Prezi loans.
Although our examples are specific to Creative Openings each industry, keep in Greeting » Blank Word - Free mind that every plan will be unique depending on your location, your customer base, and your own vision, so these will only serve as a starting point for you and your dream. Click the images to view our full business examples. 4. Letter. The Pros and Cons of Downloading a Business Plan Template. 1. Write with confidence — you won’t be forgetting any important information. Using this free template can help you write your own plan, without the hassle of figuring out how to Machinery Templates order your chapters, or the worry of feeling like you might be missing a section. Letter Openings. We provide the entire bare bones skeleton of a business plan within this Microsoft Word .doc download. After you download it, it’s up to you to flesh out the details and ensure that each section is as well researched and intelligently conceived as possible. 2. Step-by-step writing guide and writing samples included. Our plans come with a complete how-to guide with examples from our professional business plan samples to help steer you through your writing. 3. Completely free – no hidden costs, just download and start writing.
This plan is completely free. You may encounter other people or websites on the Internet charging a price to download the guide. Construction Machinery Templates. Do not purchase them – there is no benefit at all to purchasing a pre-fabricated plan. None of the information will be relevant to your company, and Creative Cover Openings you’ll be gaining nothing but the Party Templates order and structure of the plan – something that you could easily research and re-create on your own. Sound good? Keep in mind that while this guide may give you a better idea of how a it should be structured, that represents only about 5% of the heavy lifting of writing an actual the complete document. Don’t forget that every plan needs well structured elevator pitch. 1. You’ll have to do complicated business planning math and calculations yourself — or pay an expensive rate for someone else to do them.
You’re going to Cover Openings have to do the Agenda Template Free financial calculations, plans, and forecasts that a plan should offer to attract investment — all by yourself. Creative. Creating these sections requires years of training, math skills, market knowledge, and investment savvy. This requirement is beyond the scope of most peoples’ abilities, which is why entrepreneurs turn to professional writers and accountants to Volunteer Animal Resume Resume do the Cover Letter heavy lifting for them. Keep in Construction Premium Templates mind: You may have a brilliant idea, but until you’ve subjected your product/service to meticulous research, and calculated your potential market as conservatively as possible, your business idea will be nothing but empty words and blather to a seasoned investor. 2. You’ll need to manually create visual graphs and charts to make the calculations easily understandable. You’ll need to Cover take the Resume Resume Free Resume numbers you calculated and create attractive graphs, charts, and Cover Letter Openings tables for your plan. Making your data attractive and easy to comprehend is no easy task. Template » Blank Greeting Word. Professional planning software can not only Cover Openings, do the calculations for you, but will also turn them into 7+ Event Proposal | Timeline relevant graphs, charts, and tables presented in the appropriate order, according to how equity investors and bank loan officers expect to Cover Openings see them. 3. A basic template won’t allow you to track your business’ progress.
You won’t be able to keep your company’s information up to Agenda Free date easily. Creative Cover. One of the major benefits of using software is that you can continually update your numbers based on your real expenses and earnings, allowing you to track the progress of your business easily and without a major hassle. Nonetheless, we encourage you to download this document and get started with writing out your product/service concepts and marketing plan. If or when you encounter the financial sections, we’ll be looking forward to helping your progress through the major obstacles of Free writing a successful strategy that will help you get funding for your ideas. Crafted by licensed attorneys Updated regularly Applicable to all 50 states. Create your free. Business Plan Template document in only 5-10 minutes! Copyright 2017 Legal Templates LLC. Legal Templates LLC is not a lawyer, or a law firm and Cover Openings does not engage in the practice of Agenda Free law.
Legal Templates cannot and does not provide legal advice or legal representation. All information, software and services provided on the site are for Cover Letter Openings, informational purposes and self-help only and Greeting Card Template » Blank Greeting Template Word are not intended to be a substitute for a lawyer or professional legal advice. Use of this site is subject to our Terms of Creative Cover Use. Preview Document - Business Plan Template. Make an investment-worthy business plan easily with our free template.